Anticipation. It’s something we can’t help but feel whenever a movie studio decides to announce a new film that will spark thousands of people’s interest. Our interest and expectations is what drives us to eat up any bit of promotional material studios throw our way. The best strategy movie studios use to hold our attention are character posters.
Originally released at the Sundance Film Festival in 2009, Moon is a science fiction drama starring Sam Rockwell, an astronaut in charge of maintaining operations of a fully automated lunar mining facility. After a series of hallucinations and an accident, he discovers a dark secret.
The huge contrast between the geometric moon composed of radial waves and a pitch black background signifying space is extremely pleasing. Sam Rockwell directly in the middle speaks volumes in relation to the themes explored in the movie. The condensed geometric typography on the lower right is the perfect addition to the poster and adds a retro feeling.